Hypertag
www.hypertag.comHypertag Limited was founded in August 2001 to develop the Hypertag technology platform, which has many different applications. The business focussed on two applications initially, the first for use in the visitor attraction market and the second in the outdoor advertising market. In the future many more applications will be developed.
Hypertag's vision is that every physical object will be tagged with a Hypertag that will act as a gateway to relevant information.
A Hypertag is a new way of allowing people to access info and content on their mobile phone directly from objects like adverts and signs. It works by allowing infra-red or Bluetooth mobile phones, and PDAs (e.g. Palm Pilots or Pocket PCs) to interact with a small electronic tag which is attached to the advert or sign.
To use the system, users enable the infra-red port on their mobile phone and point lights. They wait a few seconds, and then a piece of content will be downloaded to their phone. This can be a word and number, a prompt to remind them of an important event, a picture, ring tone or game.
Staff
 Dr John Winn, FounderJohn is the inventor of the Hypertag system. John holds a Ph.D. in artificial intelligence and machine learning and is now a Microsoft Fellow at Darwin College Cambridge. |
Contact details
Cowley Road
CAMBRIDGE
CB4 OWS
Tel: +44 (0)1223 763710
