Precise to use Autonomy’s IDOL to boost media intelligence
Autonomy Corporation plc, specialists in infrastructure software for the enterprise, and media intelligence firm Precise announced a collaboration in which Precise will develop and market next-generation media intelligence services to the PR and communications sectors.
Precise will use Autonomy's Meaning Based Computing technology to boost its monitoring and analysis across the full media spectrum, including broadcast, print, web, social media and discussion forums.
Autonomy's core infrastructure software the Intelligent Data Operating Layer (IDOL) was selected for its ability to go beyond simple keyword search and provide conceptual capabilities, format and language independence and scalability.
The first phase of the project entails the implementation of Chorus, a new media intelligence workflow engine, which is delivering a step change in the speed, accuracy and depth of intelligence.
IDOL delivers a computing platform which enables computers to see patterns in information the way people do. By identifying patterns and forming models to visualize and understand them, Autonomy enables organizations to quickly spot and act on trends.
Chorus enables Precise to assess the relevance and impact of news and comment, automatically and in real-time, so that PR and communications activity can be targeted more quickly and effectively.
Next-generation functionality, such as advanced analytics, automatic tagging and classification and sentiment analysis enable Precise to offer first-class analysis and monitoring capabilities across a vast array of news and social media content.
